Crossfit Marketing Plan - 1365 Words

1) Industry overview Still Needs - -increase in industry sale? -describe why it is still in the growth stage over the maturity stage. The health and fitness industry is a continuously growing industry. The fitness industry has doubled in size over the last 10 years, and is a $17.6 billion industry. North America has over 25,000 health clubs currently. Entrepreneur magazine named the fitness category the fifth hottest franchising trend in 2005 and since 2005 has continued to grow. There is also consistent growth of the young-adult population which is our primary target market. Cross-fit falls under the fitness category it is creates a broad desire for many people. Cross-fit creates desire for social activity, which creates a†¦show more content†¦Promotional Strategy: The main and most important factor in having a successful affiliate is creating a strong crossfit community for all who work out in the gym. That is how the promotional strategies should be used.Tools for such work are various and should be focused on making people want to join a community of like minded people who are committed to living a healthy lifestyle and enjoying a quality of life. The great thing about promoting crossfit is that none of the regular promotion strategies are ones that would really apply to using the model as a way of getting people interested. Community builidng cannot be put onto a fancy flyer or catchy ad. The community must be built inside the gym as well as have a profile within the community. These two things will lead to people who are members of the gym spreading the word about our affiliate and getting their friends to join the gym. Since this would be a startup, it would be important to create awareness of what crossfit is and why it is done. The eff ort would have to be made to arrange to demonstrate to people how the program can change their approach to fitness. This could be done by finding people and friends that are in good shape to go out and work out with them. Get them to try the crossfit methodology and see how they feel. The second approach would be to get as muchShow MoreRelatedMock Business Plan - Crossfit5933 Words   |  24 PagesVALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k.Read MoreSwot Analysis Of Williams Emporium1212 Words   |  5 PagesThe marketing plan begins with a situation analysis: a description of our current state of affairs and possible changes to that status quo. 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